Sometimes people, companies, and brands (collectively known in this post as we) are too close to what we do day in and day out. Sometimes we need to take a look back at ourselves and find a new kind of awareness, a different perspective. If we want to shoot for the moon, sometimes it’s best to take a look back at ourselves first. Who are we? How did we get here? Why are we doing what we’re doing? Where do we fit in the world and how are we doing great things for it?
This self-reflection post came about in search for my previous blog post, Hello World. The image was taken when Apollo 8, the first manned mission to the moon, entered lunar orbit on Christmas Eve 1968. The astronauts experienced The Overview Effect, which is the sudden recognition that we live on a planet, and all the implications it brings to life on Earth. Below is a short film, for your viewing pleasure, that explores this phenomenon through interviews with five astronauts who have experienced The Overview Effect.